Advertisers across product categories are using advergaming to push their brands
As high-speed Internet access invades the average household, digital publishing is evolving into big business.
The paradigm shift from focusing on high-end to low-end mobiles is as exciting as the launch of Tata Nano.
FXLab Studios has tied up with Yash Raj Films to develop an offline game based on Dhoom 2.
The sector is thriving on the back of mushrooming MNCs and malls.
New software to help shop through the cellphone
Big FM topped in Bangalore and Mumbai, and Mirchi in Delhi in terms of reach. Big FM identified with its name, emerging as the radio channel with widest reach, a big achievement in just one year. The channel boasts of having 34 stations.
The Indian out-of-home advertising market will be Rs 2,150 crore in size by 2010.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report. Even the Associated Chambers of Commerce and Industry of India in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a further growth of 130 per cent.
Competition with online international networks hots up in cyberspace.
Matrimonial sites like Bharat Matrimony and Shaadi.com have been around for a decade as compared to dating and friendship sites, which are just around three years old in India.
Virus attacks are no more just virtual. They now have a voice and are getting more personal.
Japan, which is the second-largest IT market after the US, is still untapped by Indian firms.
The figure is expected to rise to 25-30 per cent, adding around 100 million new cellular subscribers by 2009, according to a recent study by LIRNEasia and AC Nielson.
India needs to develop mass production companies which can cater to requirements of 100,000's units as opposed to the available capacities of a few thousand pieces on an average said David Bradley, director of commodity management,Asia,Jabil Circuit.
But despite the growth, the base of really 'active' online buyers (those who buy online at least once a month) is almost stagnant at 2.2 million, same as 2006.
Indian Internet Service Providers are upbeat about Worldwide Inter-operability for Microwave Access (WiMAX) as a solution for the country's last-mile connectivity problems.
A Frost & Sullivan report to be released later this month states the number of seats in pure IP will grow from 10 percent in 2006 to 34 percent in 2013.
After match-making, matrimonial websites now want to grab a share of the Rs 70,000 crore (Rs 700 billion) wedding management market.
Research and development has become a critical part of the operations of information technology service provider firms in India
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